The 12-Month Roadmap to Go from Zero to $1M — Profitably

🚀 Overview

Most brands scale Google Ads too fast or too early.

They rush into automation without enough data →

CAC spikes, spend burns, performance tanks.

This timeline gives your team a month-by-month scaling sequence proven across 7–8 figure D2C brands — tying performance growth directly to profitability and tracking clarity.

🎯 Why This Works

✅ No guessing — just structured milestones

✅ Scaling matched to clean tracking + margin control

✅ Stability before spend increases

✅ Consistent month-over-month growth

🧩 The 6-Phase Timeline

Phase 1 — Foundation & Data Accuracy

📅 Months 1–2

Goals:

• Accurate conversion tracking