Eliminate Guesswork and Find Winning Creatives Faster

🚀 Overview

Most brands test creatives with random ideas and inconsistent processes.

That leads to:

• Wasted test budget

• Confusing data

• “We THINK this one is better…” conversations

The Creative Testing Confidence Scorecard gives you a predictable, performance-driven structure for evaluating every ad and knowing exactly which ones deserve scaling.

🎯 Why This Works

✅ Removes emotional decisions from creative testing

✅ Quantifies creative reliability with a confidence score

✅ Increases hit rate of creative winners

✅ Shrinks testing timelines and wasted spend

🧩 The Framework

1️⃣ Define Testing Criteria

Each creative is rated 1–5 on: