How to Know Exactly How Much You Can Spend Without Risking Liquidity

🚀 Overview

Most brands scale until cash runs out… then panic.

Why?

They scale based on ROAS emotion, not cash flow logic.

A strong ROAS means nothing if your margin collapses or money returns too slowly.

This calculator gives you a profit-first scaling system:

→ how much to reinvest

→ how fast cash returns

→ safe scaling limits based on liquidity

Confidence in spend = confidence in growth.

🎯 Why This Works

✅ Protects cash position while scaling

✅ Reveals true payback period

✅ Defines allowable CAC for safe spend

✅ Enables predictable reinvestment cycles