How to Build Retainer Models That Grow With Your Clients’ Profit

🚀 Overview

Most agencies sell time.

The best ones sell outcomes.

This blueprint shows you how to design pricing models that scale only when your clients scale — transforming you from a cost center → a growth partner.

Aligned incentives = higher retention, better margins, and clients who never leave.

🎯 Why This Works

✅ Instantly improves positioning and perceived value

✅ Aligns accountability on profit, not deliverables

✅ Drives referrals and long-term relationship growth

✅ Increases client LTV and revenue per account

🧩 The Framework

1️⃣ Define Measurable Outcomes

Partnerships start with clear success metrics:

• MER improvement

• Revenue growth