How to Revive Performance When Every Creative Stops Working

🚀 Overview

Even the best-performing ads eventually die.

The problem isn’t fatigue — it’s not having a system to recover from it fast.

This framework gives you a step-by-step method to identify, diagnose, and fix creative burnout before it kills performance — so you always know what to test next and why.

🎯 Why This Works

✅ Detects fatigue early — before results tank

✅ Reduces wasted spend on declining creatives

✅ Creates a consistent refresh cadence

✅ Keeps ROAS + MER stable even while scaling

🧩 The Framework

1️⃣ Detect Early Warning Signs

Fatigue shows up in data first — watch for patterns:

• CTR ↓ while CPM stays flat → creative fatigue

• CVR ↓ while CTR stays flat → landing page fatigue

• MER ↓ across campaigns → audience fatigue