🔎 Branded Search Profitability Playbook

🚀 Overview

Most advertisers ignore or mismanage branded search — letting Google overspend.

But branded campaigns aren’t for scale.

They’re for profitability + defense.

🎯 Why This Works

✅ Profit Engine → 70–100 ROAS consistently

✅ Defense Layer → Blocks competitors

✅ Bid Efficiency → Spend only what’s needed

✅ Automation (Smart) → Simple, rule-based bidding

🛠 The Setup

Campaign Type: Branded Search

Goal: Profitability

Bidding: Manual CPC

Focus: Absolute Top Impression Share

⚙️ The 2 Golden Rules

1️⃣ If Absolute IS < 80–85% → Increase bids by $0.03