Add these before the first campaign goes live. They are the searches an education account pays for most often without ever getting a student back.
Put them in one shared negative keyword list at account level, as phrase match, and apply it to every search campaign.
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Check each group against what the business actually sells before adding it. If there is a free trial, a job guarantee, or a kids' programme, do not block those words.
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free, for free, free online, no cost, free course, free certificate, cheapest
jobs, vacancies, hiring, salary, how much do teachers earn, careers in
pdf, download, worksheet, answers, meaning, definition, examples, notes, past papers, quiz
login, sign in, app download, customer service, cancel subscription, refund, contact number
Add whichever do not apply: for kids, for toddlers, primary school, degree, university, masters, phd
If the programme is online only: near me, in person, campus. If it is in person only: online, remote.
The brand names of the large apps and marketplaces in the niche. Block them unless you are running a separate campaign on purpose to bid on them.
certificate verification, check results, exam results, transcript