How to Dominate Black Friday & Cyber Monday With Profit-First Google Ads

🚀 Overview

Last year, this BFCM strategy generated $100K+ in sales at 10x ROAS for one partner brand.

This updated playbook is built to help you win Q4 profitably — even in the most competitive weeks of the year.

If you want BFCM to become your highest-margin season, this is how.

🎯 Why This Works

✅ Capture demand before peak

✅ Build trust early → cheaper conversions

✅ Segment audiences for precision performance

✅ Align email, ads + offers to maximize margin

✅ Scale based on data — not discounting

🧩 The Playbook

1️⃣ Capture Leads Early

Traffic + CPC spike in November →

so collect leads before everyone floods the auctions.

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