⏳ The 90-Day Payback Framework

How to Scale Ads Without Running Out of Cash

🚀 Overview

Most brands obsess over ROAS.

But the metric that actually keeps you alive? Payback Period.

👉 If it takes 6–12 months to get your money back on a customer, your cash flow dies.

👉 If you recover your CAC within 90 days, you can reinvest faster, scale harder, and protect your runway.

This framework shows you how to structure your marketing for sub-90-day payback.

🎯 Why This Works

✅ Cash Flow First – Growth doesn’t kill you, cash gaps do.

✅ Faster Reinvestment – If you get money back in 90 days, you can redeploy ad spend 3–4x per year.

✅ Risk Control – You scale safely instead of burning runway.

🛠 The Framework

1️⃣ Know Your Payback Period

Formula:

Payback = CAC ÷ Gross Profit per Order

Example: